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´╗┐This is how much it costs Nike to make a nike cortez pair of In order for companies to make a profit, they must pass the cost of production on to you, the consumer. On top of that, they must also nike sb shoes charge a bunch of other fees that give them amazing returns. less In order for companies to make a profit, they must pass the cost of production on to you, the consumer. On top of that, they must also charge a bunch of other fees that give them amazing returns. Here's what . more It no surprise that companies charge more for their product than what they actually paid to make it, that the nature of business. But, some companies are winning way more than consumers may realize (or maybe even care). Case and point: the most dominant athletic apparel company in the world, Nike. People pay upwards of $100 for nike jordan shoes Nike sneakers without a second thought. As the consumer, it their right to pay as much or as little as they want for whatever they choose. But on average, it only costs the company about $30 to make those shoes. This doesn include the cost to make Air Jordans or the exorbitant amount of money heads will pay for them (and wait in line for hours to do so).