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´╗┐Nike sees strong worldwide demand The world biggest athletic shoe and clothing maker topped Wall Street profit and sales estimates, and its shares rose more than 5 percent in after hours trading.continue to see solid growth in footwear and apparel sales, which tells me the growing middle class in developing markets is increasing consumption and that consumers everywhere are ready to buy when they feel good about what they get for their money, Chief Executive Mark Parker said on a conference call with analysts.Futures orders nike ecommerce for the Nike brand, a closely watched measure of demand in coming months, were up 16 percent to total $8.5 billion.Demand for its swoosh logoed shoes and clothes scheduled for delivery through January were up 27 percent in China and 22 percent in other emerging markets.indications are that the brand is continuing to gain momentum in a world where many retail driven companies are seeing pretty subdued revenue growth, Matt Arnold, consumer discretionary analyst for Edward Jones, said on Thursday.growth) is very much poised to continue, and with the product innovation they have . they should be set up to succeed in the holiday period, he said.Net income for Nike rose 15 percent to $645 million, or $1.36 a share, for its first quarter ended August 31, from $559 million in the year ago period.Revenue rose 18 percent to $6.08 billion, from $5.18 billion in the year ago period.Analysts, on average, were expecting earnings of $1.21 a share on revenue of $5.75 billion, according to Thomson nike s p ch Reuters I/B/E/S.The company, which also owns brands like Converse, Cole Haan, Umbro and Hurley, said revenue rose 35 percent in emerging markets and 15 percent in Greater China. Together these regions contribute about 23 percent of Nike revenue.Revenue in North America rose 16 percent. Sales of high margin lightweight shoes are expected to contribute to margin expansions in the next quarter, Finish Line Chief Financial Officer Ed Wilhelm told Reuters in a telephone interview.Gross margins at Nike slid by 270 basis points to 44.3 percent during the first quarter from the year ago hurt by nike z grip higher product costs and discounts.However, the fall in gross margins was lower than what the company had anticipated as more sales at its high margin company owned stores, and website and price increases helped.The company previously said it expected its gross margins to fall by at least 300 basis points in the first quarter.Nike said during its conference call that it expects gross margins for its second quarter to be down about 200 basis points.The Nike brand has seen no push back from customers as its shoes and clothes grow more expensive, Charlie Denson, president for the Nike brand, said in a conference call with analysts.