LeBron James Earned More in Endorsements Than Top 10 MLB Players Combined But off the court, the Heat star brought home an additional $42 million in endorsements, Forbes said. That eye opening number dwarfed the competition from MLB, with Derek Jeter and nike careers Ichiro Suzuki leading the way at $3 million, according to Forbes. James is currently locked into deals with companies such as Nike, Coca nike dri fit socks Cola, McDonald Upper Deck, and Dunkin Donuts, according to Forbes. A good part of his endorsement money comes from the Nike deal at an estimated $15 million per, according to another report from Forbes. These type of mega shoe deals are more popular in the NBA than in other sports which accounts for some of the nike h&m disparity between endorsements in the major sports. Los Angeles Lakers star came in second in endorsement earnings last year, with a total of $34 million, Forbes said. A smaller number than James but still good enough to topple the top 10 MLB earners combined as well. The large salary difference is due in large part to the fact James took a discount to play in Miami with Dwyane Wade and Chris Bosh.