When less is more "But it's not is it? We have whatever we want any time we want it but no one's happy." It is something that has been bothering the 45 year old father of three for some time. So he wrote a book about it. Everything Now is a look at how, in 21st century Britain, we are healthier, better fed, educated and entertained yet there is a nagging suspicion we are more discontent than ever. "It's not a didactic book," says Steve. "But I am asking people to ask if having more makes them happy. Don't get me wrong, I don't live in a tepee, eating home made yogurt and home educating my kids despite my Nether Edge postcode but I do think we should be thinking nike in store coupons there's more to life than, well, everything now." "The danger with that is that nike janoski max we can never have what we want because companies constantly upgrade their products, meaning we are always chasing something else. It makes us unhappy because we can never have everything. "I'm not criticising people. In fact it's an optimistic book. I'm just saying maybe there's another way. I'm saying we can change the future." There's perhaps an irony here. Steve, who grew up in Liverpool but moved to Sheffield for university in 1985, has a background in PR and nike quarter zip marketing. That means he's helped sell products for brands including Nike, Coca Cola and Motorola before he set up Sheffield marketing firm MK Things Happen. Even now, he markets for Leeds based design firm Golden.